With GIFs, slideshows, videos, and Canvas ads floating ubiquitously around Facebook nowadays, one thing has turned out to be clear—users favor impressive content over sluggish content. They need something that moves. Something that’ll give them an experience they won’t only view the stable image.
These users actually need multi-pronged brand stories. They need alternatives. They need to go for a ride with no any need of getting up. Enter Facebook Carousel ads.
Looks extraordinary for e-commerce, yet very little else, isn’t that so? Not exactly! In this post, the expert from SEO Company Noida going to take you through the experience of making a Facebook Carousel ad.
What Are Facebook Carousel Ads?
Facebook Carousel is an engaging ad format which enables you to show up to 10 images or videos on “cards” on “cards” within a single ad. Carousels are successful not just in light of the fact that they urge prospects to interact with your ad, but since they only flat out permit you more space for products or portions of your brand story. They’re a most loved among e-commerce sponsors for decisively that reason.
Here, you’ll see that the advertiser utilized cards to feature particular parts of one product, and that the base of each card has its own one of a kind description. This conveys us to a surprisingly intense feature of Facebook Carousel ads—the potential for a few distinct calls-to-action, underneath a few unique products, prompting a few diverse points of landing pages. That is adaptability you simply don’t get in some other ad format.
Another statistic, this one is different to Carousels: as indicated by Facebook, advertisers have viewed Carousel ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks than single-image link ads. That is a considerable measure of value for your money in return for somewhat more imaginative.
Facebook Carousel Ad Sizing and Specs
Provided the comprehensive nature of the Carousel format, it is significant to obtain sizing as well as specifications down prior you enter into the creation process. Here are few specs you must bear in mind-
- Image/Thumbnail size: 1,080 x 1,080 pixels
- Image/Video aspect ratio: 1:1 (square)
- Text: 125 characters
- Headline: 40 characters
- Link description: 20 characters
- Number of cards: 2-10
- Image file size: 30MB max
- Video file size: 4GB max
- Video length: Up to 240 minutes
Adhering to these specifications will guarantee you don’t hit any obstacles in the creation, delivery, or presentation of your ads.
How to Make a Facebook Carousel Ad
So, are you ready to make a Facebook Carousel Ad, if yes then follow these steps-
Step 1: Create a plan for your ads
The initial step in launching a Facebook ad, prior you also log in, is to plan your strategy as well as prepare every asset you require to launch the campaign. Once your images, messaging and strategy are ready, designing the ad will be simple, permitting you to pay attention to optimizing its performance.
Things to consider about at this step involve:
- The type of customer section or audience you need to target
- The activity you would like these users to do
- The content you require to need to influence these users to do this activity
To make an ad, you have to collect the following-
- Lists of customers or their interests to use to target your audience
- Trackable links to your website
- Premium regular photos or videos
Step 2: Choose your campaign objective
Once you started Facebook’s ad creation tool, the initial step is to choose your campaign target. These goals are divided into three distinct purchasing stages: awareness, consideration as well as conversion.
The audience you want to target is dependent on the final objective of your campaign. If you want to draw new customers, selecting a lookalike audience (individuals who are expected to be interested as they are same to your current customers) or detailed targeting audience will get your content to new users. In case, you want to raise up sell prospects or existing customers, retargeting and list audiences are genuine.
Step 3: Determine your financial plan and agenda
In the Ad Set level of your campaign, the next step is to determine your campaign budget as well as schedule. It is suggested that your begin you Black Friday campaign till three weeks prior to Black Friday (same applies to other holidays/peak seasons) so as to boost your awareness as well as the frequency of the customers and potential customers view your ad. Many people won’t interact with your ad the first time they view it, which is why it is imperative to permit sufficient time for them to see your ad multiple times.
While specifying your budget, utilize the estimated reach calculator to make sure that you are allotting sufficient budget to get your desired results. Keep in mind, you budget can be balanced amid the running period of your campaign. In case, your campaign is not effective, you can improve your budget.
Step 4: Select your ad format
Select the appropriate format of your ad, in short words, how it would be shown to your audience. Facebook now provides various ad formats to browse, a main contributor to its victory as an advertising platform. For the reason of this advertisement tactic, select the carousel ad.
Step 5: Bring together your ad
Start to bring together your ads by uploading your text, images, headline as well as description. Your description and headline (40 and 20 character limit respectively) should attract shoppers and tell them what your ad is concerning to. Any extra information can be fix in the ads caption.
Step 6: Launch your ad
Similarly the most thrilling and distressing part of launching a facebook ad, comprises of one basic errand — hit the place order button. In the wake of hitting this button, the system will fill you in as to whether you’ve made any mistakes amid the procedure and let you settle them before launching your ad. If no mistakes subsist, Facebook will start to show your ad to your targeted group.
Steps 7 & 8: Measure and Adapt
Since you’ve launched your ad,, next comes the last and most essential step. While your advertisement runs, keep on monitoring its execution by taking a gander at different metrics that Facebook gives in the ad manager. This incorporates impressions, cost per click, link clicks, and the relevance score. Successful Facebook sponsors will pick to adapt their running ads, turning off ones that are doing badly, and raise the funds of ones that are doing well.
If you know the game of selling of products online, don’t pause – Facebook Carousel ads are a great medium to display various products to several sections of your prospect pool. Facebook Carousel ads have turned into an effective tool for many different campaign types.